Innovation · Strategy · AI

Innovation, made new.

Novotion is the innovation and AI practice of Rafael Salazar: hands-on workshops and programs that help leaders turn new ideas into decisions their teams can act on.

Explore workshops Meet Rafael

7 startups4 exits7 consecutive teaching awards+95% NPS

Faculty atIE Business School Tecnológico de Monterrey Headspring

01 Workshops

Four ways to make it new.

All workshops

01Innovation · Business models

The Innovation Board

Teams draw from a 125-card deck built on Doblin's Ten Types of Innovation and turn the cards into new initiatives for a real company.

Family & traditional businesses AI companion

Explore the workshop 02Foresight · Trends

Megatrends

Leaders move from reading about trends to a trend map for their own company, with an AI scanning tool in the room.

4 sessions of 90 min AI companion

Explore the workshop 03Strategy · Scenarios

Strategy Track

Promise / Bet / Scenarios / Wager / Memo. Strategy under deep uncertainty, with one artifact per phase.

Leadership teams AI companion

Explore the workshop 04Innovation · Emerging tech

Innovation Ignition

Leaders match their organization's strategic challenges with emerging technologies, using challenge and technology cards.

2 days Card game

Explore the workshop

02 How it works

Ideas / practice / output.

Masterclass

The frameworks, taught through real cases.

Workshop

Teams apply them to a challenge of their own.

AI companion

A tool built for the session turns the team's work into real output.

03 Founder

Novo is Latin for I make new.

It is my surname and the root of the word innovation. Novotion brings together what I have learned from seven startups and four exits, including Sendity, acquired by Prosegur in 2024, and from teaching leaders at IE Business School, Tecnológico de Monterrey and Headspring.

Education: Dual Executive MBA, Columbia Business School & London Business School (valedictorian)
Recognition: Seven consecutive teaching excellence awards
Advisory: AI use cases, processes and internal apps, through Rebundle Advisory

Rafael Salazar Novo / Madrid

Read my story

04 Formats