Courses
31 courses, five areas.
Each course is a standalone module, available as a master class, a short session or a practical workshop, and can be combined into longer programs.
Entrepreneurship Foundations
6 courses01Bringing Ideas to the MarketValidate ideas, customer needs, and assumptions through structured experiments and interviews.Details
Overview
Equip participants with essential tools to develop and validate business ideas effectively. Through hands-on workshops, learn to identify root causes behind customer behavior, design effective validation processes, and translate insights into actionable strategies.
Topics
- Validation process
- Root cause analysis
- Channels for insights
- Primary and secondary data
- Interview techniques and active listening
- Customer Validation framework
- MVP testing and feedback loops
Frameworks
- Validation Process
- Root Cause Analysis
- Customer Validation
02The Entrepreneurial & Startup CultureDemystify the world of startups and explore the mindset, journey, and reality of entrepreneurship.Details
Overview
An introductory program designed to lay the foundations for understanding the dynamic and innovative environment that characterizes modern business ventures.
Available as 5, 7, or 10 lessons in entrepreneurship, blending classic methodologies with games and real-world activities.
Topics
- Entrepreneurship and startups
- The journey: reflections on being a founder
- Role of entrepreneurship in society and economy
- Solo, in teams, and in corporations
- Myths and facts of entrepreneurship
- Success cases and failures
Frameworks
- 7 Lessons Framework
- Founder Mindset
- Case Method
03Building the Founding TeamDesign the right co-founder relationships and team dynamics for early-stage success.Details
Overview
Most startups fail because of team issues, not bad ideas.
This course explores how to choose co-founders, structure roles, align on equity, and build the trust and accountability that early-stage ventures depend on.
Practical workshops simulate the conversations that founders avoid until it's too late.
Topics
- Choosing co-founders
- Roles, responsibilities, and decision rights
- Equity splits and vesting schedules
- Founder agreements and difficult conversations
- Team rituals
- When and how to part ways
Frameworks
- Founder Agreement Canvas
- Equity Split Models
- Team Dynamics
04Crafting the Pitch & StorytellingMaster persuasive communication for customers, investors, and stakeholders.Details
Overview
A comprehensive course for entrepreneurs and business professionals looking to master persuasive communication.
Wield storytelling as a critical tool, structure pitches that resonate, and counter common investor biases through evidence and narrative.
Topics
- Communication framework for pitching scenarios
- Pitch structures for different audiences
- The Pitch Canvas
- Storytelling techniques for business contexts
- Decks and presentations
- Investor biases and how to mitigate them
Frameworks
- Pitch Canvas
- Hero's Journey
- Communication Framework
05Purpose-Driven & Impact EntrepreneurshipDiscover the 'why' behind your venture and design a model that creates meaningful impact.Details
Overview
A transformative journey into the heart of innovation, designed for entrepreneurs and innovators.
Identify and articulate the fundamental purpose and reason for being of a venture. Key ingredients for making meaningful market impact and aligning stakeholders.
Topics
- Unveiling the purpose and reason for being
- The Why, How, and What
- Crafting an impact model
- Empathy maps and user personas
- The value proposition
- Customer segmentation and targeting
Frameworks
- Golden Circle (Sinek)
- Impact Model
- Empathy Maps
06Methodologies for EntrepreneursUnderstand the main methodologies from successful founders and academic experts in entrepreneurship.Details
Overview
This course offers a deep dive into the dynamic world of startup methodologies, focusing on the Lean Startup approach and Agile principles.
Participants will explore how these methodologies synergize to streamline the journey from idea conception to product deployment.
The course is designed to enhance toolkits for building successful, responsive businesses in today's fast-paced market.
Topics
- Starting from zero: Lean Startups
- Pivoting, testing and failing
- Customer Development
- The Ecosystem Map
- POC, Prototype and MVPs
- Product Roadmap
Frameworks
- Lean Startup
- Agile Principles
- Customer Development
Innovation & Creativity
7 courses07Design Thinking & IdeationA human-centered approach to innovation through empathy, ideation, and rapid prototyping.Details
Overview
Embark on a transformative journey into Design Thinking.
Through interactive sessions and hands-on workshops, navigate the six stages: Observe, Empathize, Define, Ideate, Prototype, and Test. Frame problems with empathy and prototype rapidly to bring solutions to life.
Topics
- Empathetic engagement
- Problem framing
- Ideation techniques
- Rapid prototyping
- User-centric testing
- Iterative development
- Cross-disciplinary collaboration
Frameworks
- Design Thinking 6-Stages
- Empathy Maps
- Crazy 8s
08Fostering Ideation & CreativityUnlock creative potential and master idea generation in teams and organizations.Details
Overview
A practical workshop designed to unlock creative potential, emphasizing that everyone possesses innate creativity.
Dive into problem-solving through creative thinking, starting with problem definition.
Engage in hands-on activities both individually and in teams.
Topics
- The process of ideation
- Creativity in the workplace
- Principles of creativity
- Types of creativity
- The role of the team in creativity
- Team formation
Frameworks
- SCAMPER
- Brainwriting
- 30 Circles Challenge
09Innovation Ignition in OrganizationsApply exponential innovation principles to keep organizations competitive in fast-changing industries, and in the era of AI.Details
Overview
Empowers participants to harness exponential innovation principles to identify strategic challenges and stay competitive.
Blending theory with workshops to foster innovative mindsets, creative problem-solving, the impact of AI in exponentiality, and actionable strategies.
Ideal for leaders and managers driving impactful change.
Topics
- Foundations of innovation in corporations
- Innovation frameworks for relevance
- Creativity and ideation in companies
- The impact of AI in innovation
- Future trends and disruptive technologies
- The Innovation Board: staying relevant
Frameworks
- Doblin's 10 Types of Innovation
- Innovation Mastery
- Three-Box Solution
10Innovation & The AI RevolutionAnticipate AI-driven disruption and design innovation strategies for the new era.Details
Overview
Explore innovation principles and practices in an era of rapid AI disruption.
Learn to anticipate emerging trends, build resilience, and foster an innovative culture capable of shaping tomorrow's realities.
Case studies, hands-on workshops, and interactive discussions provide a comprehensive toolkit.
Topics
- Innovation fundamentals & frameworks
- Resilience & failure as growth
- Future shaping & scenario planning in VUCA
- Accelerating disruption
- The emergence of AI. Trends and tools
- Workshop
- Case examples
Frameworks
- Doblin's 10 Types
- Three-Box Solution
- VUCA
11Breakthrough Innovation in CorporationsMove beyond incremental — design breakthrough innovations using the same playbook built for a sovereign wealth fund's innovation teams.Details
Overview
Equip participants to design breakthrough innovation initiatives: new products, services, and business models that redefine customer experience and create durable competitive advantage.
Teams use the Moonshot Framework and real challenges to frame radical issues, explore the emerging technology landscape, and pitch pilot-ready solutions.
Delivered as a multi-day in-house program for corporate strategy forecast.
Topics
- Breakthrough vs. incremental innovation
- Problem framing: the Iceberg Model & Ecosystem Mapping
- Ideation at scale: 30 Circles, Crazy 8s, lateral thinking
- The Moonshot Framework & Moonshot Card Game
- Business model innovation & the Value Curve
- Doblin's 10 Types of Innovation
- Emerging technology landscape & organizational readiness
Frameworks
- Moonshot Framework
- Doblin's 10 Types of Innovation
- Blue Ocean / Value Curve
12Thinking Exponentially: 10x CompaniesShift from linear to exponential strategy — the same framework used to align a global team around one purpose.Details
Overview
Move from strategic foresight to exponential-organization design. Understand why disruption accelerates, why long-term prediction becomes unreliable, and how organizations stay relevant in environments defined by speed, scale, and uncertainty.
Define your organization's Massive Transformative Purpose and run a hands-on alignment exercise that turns strategy into shared behaviors across teams, built on the Exponential Organizations framework.
Topics
- Strategic foresight & backcasting under uncertainty
- Linear vs. exponential growth intuition
- Exponential Organizations framework (ExO)
- S.C.A.L.E. & I.D.E.A.S. attributes
- Purpose definition: the Golden Circle & MTP
- The “One Company” alignment exercise
- Future Matrix & scenario envisioning
Frameworks
- Exponential Organizations (ExO)
- Golden Circle (Sinek)
- Massive Transformative Purpose (MTP)
13Innovation & Growth MindsetBuild the personal and team mindset to thrive in uncertain, fast-changing environments.Details
Overview
Future-Ready You. Equip participants with the personal and team mindset that powers continuous innovation.
Moves from theory to practice: how to spot fixed-mindset traps, build psychological safety, run experiments without fear of failure, and turn learning into a competitive advantage.
Topics
- Fixed vs. growth mindset
- Psychological safety as innovation infrastructure
- Failure literacy
- Experimentation rituals for teams
- Continuous learning loops
- Personal innovation roadmap
Frameworks
- Growth Mindset (Dweck)
- Psychological Safety
- Future-Ready You (IE)
Strategic Thinking
5 courses14Critical Thinking & Decision MakingMaster logical analysis, recognize biases, and make informed decisions under uncertainty.Details
Overview
Empower participants with the foundational pillars of critical thinking, essential for strategic decision-making and innovation.
Navigate complex information landscapes with agility and precision. Includes experiential workshops like the NASA Moon Survival Challenge.
Topics
- Pillars of critical thinking
- The reasoning process
- Barriers
- Problem solving with unbiased thinking
- Decision making
- Applied critical thinking
Frameworks
- Critical Thinking
- Decision Matrix
- NASA Moon Challenge
15Strategic Problem SolvingCultivate innovative ideas using customer-centric methodologies and proven frameworks.Details
Overview
A practical approach that empowers participants to refine their own innovative ideas using customer-centric methodologies.
Designed for aspiring entrepreneurs, business students, and professionals integrating innovative problem-solving skills. Combines Design Thinking and Customer Centricity.
Topics
- Overview
- Importance of customer focus and human behavior
- Identifying and articulating key assumptions
- Framing the problem
- Innovative problem-solving techniques
- Presentation and communication skills
Frameworks
- Design Thinking
- Customer Centricity
- Lean Startup
16Complex Problems & Systems ThinkingMap complex systems, identify leverage points, and design adaptive interventions.Details
Overview
A comprehensive introduction to solving complex, ambiguous problems through systems thinking and strategic design.
Ideal for professionals facing dynamic, interconnected challenges resistant to linear solutions. Map systems, identify leverage points, and prototype interventions that drive real change.
Topics
- The nature of complexity
- Systems thinking fundamentals
- Mental models & framing
- The Iceberg Model
- System Mapping workshop
- Strategic prototyping
Frameworks
- Systems Thinking
- Iceberg Model
- Mental Models
17Leading Future & Foresight ThinkingBring long-term strategic thinking to planning and policy in your organization.Details
Overview
A reflective workshop for corporate leaders to bring long-term strategic thinking to planning and value creation. Practical and accessible methodology for new and experienced practitioners.
Identify long-term issues that shape policy and strategy and explore implications for planning.
Topics
- Corporate Strategy
- Futures thinking and foresight
- Describing future scenarios
- Developing and testing policies
- Customization and adaptability
Frameworks
- Futures Thinking
- Driver Mapping
- Scenario Planning
18Entrepreneurship in AI TimesBuild, validate, and scale ventures when AI changes the rules of every industry.Details
Overview
Entrepreneurship has fundamentally changed. AI compresses build cycles from months to days, redefines competitive moats, and shifts where value is captured.
This course equips founders to start, validate, and scale in this new context: what's still true, what's broken, and what's now possible.
Topics
- What changes with AI
- New customer expectations and product behaviors
- AI-native business models
- Validation in AI-rich markets
- Competitive moats when models commoditize
- Founder skills for the AI era
Frameworks
- AI-Native Business Models
- Lean Startup adapted
- Moat Analysis
Business Strategy & Models
8 courses19Business Models InnovationReinvent how your business creates, delivers, and captures value.Details
Overview
Strategic reinvention of business models as a powerful tool for staying competitive, resilient, and relevant.
Learn to anticipate change, manage disruption, and design new value propositions through proven frameworks like Doblin's 10 Types of Innovation and hands-on tools like the Innovation Canvas.
Topics
- Forecasting the future
- Managing disruptive innovation
- How to stay relevant
- Business model innovation
- Innovation frameworks
- Financing innovation
Frameworks
- Doblin's 10 Types
- Business Model Canvas
- Innovation Canvas
20Competitiveness & DifferentiationCarve a unique niche and build defensible competitive advantages.Details
Overview
In today's hypercompetitive landscape, carving a unique niche is paramount.
Dive into strategic differentiation tactics that empower a business to stand out.
Build distinctive value propositions that resonate with customer segments and establish robust barriers to entry.
Topics
- Competitive advantages
- The Unique Selling Proposition (USP)
- Barriers to entry
- Market differentiation
- The Value Curve
- The Value Stick
Frameworks
- USP
- Value Curve
- Value Stick
21Customer Experience StrategyDesign end-to-end customer experiences that drive loyalty and growth.Details
Overview
CX is the new battleground. This course covers how to map customer journeys, identify friction points, and design experiences that translate into measurable business outcomes.
Combining strategic frameworks with practical tools used in B2B and B2C contexts.
Topics
- What CX really is
- Customer journey mapping
- Identifying and measuring friction
- Service blueprints
- Voice of the customer programs
- CX metrics that matter
Frameworks
- Customer Journey Map
- Service Blueprint
- Jobs to Be Done
22Digital TransformationLead digital transformation that creates real value — beyond buzzwords.Details
Overview
Digital transformation is misunderstood and overused. This course gives leaders a clear-eyed view of what digital transformation really requires: rethinking business models, operating systems, and customer experience… not just adopting new technology.
Combining strategy with executable initiatives through a practical workshop to transform the company from the top down and bottom framework.
Topics
- Digital transformation
- The three layers
- Initiative portfolios
- Capability building and talent
- Measuring digital maturity
- Case studies
Frameworks
- Doblin Innovation Lens
- Digital Transformation Canvas
- Innovation Board cards
23AI Bootcamp for LeadersFrom AI-curious to AI-fluent — build your own AI agent and lead adoption across your team, not just talk about it.Details
Overview
A hands-on, executive-level bootcamp that moves leaders from AI skepticism to AI leadership in a single intensive day.
Participants master practical prompt engineering, evaluate state-of-the-art tools against real business use cases, build the ROI case for AI investment, and leave having built their own working AI agent. Developed and delivered for the senior leadership cohort of a regional bank.
Topics
- Demystifying AI: from hype to real opportunity
- Prompt engineering for executives (the CRISP framework)
- AI tools lab: live demos mapped to business use cases
- Finding quick wins: the 3 R's framework for departmental efficiency
- Building the AI business case: ROI, KPIs, and avoiding “Pilot Purgatory”
- Data privacy, risk, and AI governance
- Hands-on: building your own custom AI agent & leading adoption
Frameworks
- Pilots vs. Passengers
- CRISP Prompt Framework
- ADKAR Change Model
24Market Traction & Growth HackingMaster GTM strategy and the channels that drive scalable customer acquisition.Details
Overview
An essential course for entrepreneurs eager to carve a market niche.
Demystifies marketing's art and science. Learn to navigate the array of communication channels to reach customers effectively, master analytics, and align tactics with company mission.
Topics
- Metrics and KPIs
- Go-to-market framework
- The Flywheel framework
- The 19 main traction channels
- Growth hacking tactics and strategies
- Digital marketing for startups
Frameworks
- 19 Traction Channels
- Bullseye Model
- Flywheel
25Stakeholders' ManagementMap, align, and create value with the stakeholders that shape your venture's success.Details
Overview
Explore principles and practices of stakeholder management, emphasizing its role in enhancing organizational impact.
Tools and strategies to understand, align, and optimize stakeholder relationships through practical examples and hands-on workshops.
Topics
- Principles of stakeholder management
- Ecosystem mapping
- Value proposition design
- Stakeholder strategy
- Case studies
- Workshops
Frameworks
- Stakeholder Mapping
- Power/Interest Matrix
- Value Proposition Canvas
26Product & Service DesignDesign exceptional user experiences that minimize friction and create value.Details
Overview
Master the art of product and service design. Distinguish products from services, focus on creating exceptional user experiences, apply systems thinking to minimize friction, and use practical tools to bring innovative ideas to market.
Topics
- Introduction to product and service design
- Service blueprint mapping
- Value Proposition Canvas
- Tools for the first MVP
- UX and UI fundamentals
- Iterative testing and feedback
Frameworks
- Service Blueprint
- Value Proposition Canvas
- Rapid Prototyping
Finance & Execution
5 courses27Entrepreneurial Finance for StartupsNavigate funding options, financial planning, and equity for early-stage ventures.Details
Overview
Equip aspiring entrepreneurs with the financial knowledge and skills needed to navigate the challenges of starting and growing a business.
Explore funding options, secure capital effectively, and analyze business models to understand the financial fundamentals of viability.
Topics
- Financial plan
- Main financial KPIs
- Traditional capital
- Alternative capital
- Equity and shareholders agreement
- Business roadmap for investors
Frameworks
- Financial Modeling
- VC Checklist
- Equity Splits
28Creating Compelling Business CasesTransform abstract ideas into actionable initiatives that justify investment.Details
Overview
An immersive journey into crafting persuasive business cases that justify investments and drive resilient strategic decisions.
Transform abstract ideas into actionable business initiatives through structured frameworks and real-world analysis. Available as Long Course (multi-day) or Short Course (condensed).
Topics
- Business case fundamentals
- Problem framing and root cause analysis
- Creative solutions aligned with stakeholders
- Financial analysis
- Decision-making strategies
- Storytelling and communication
- The Business Case Canvas
Frameworks
- Business Case Canvas
- NPV/ROI/IRR
- Storytelling Structures
29Metrics & Unit EconomicsUnderstand the numbers that determine if your business actually works.Details
Overview
Most founders and operators talk about growth without understanding unit economics — and end up scaling broken businesses.
This course gives you the financial literacy to evaluate any business model: CAC, LTV, payback periods, gross margins, and how they tie back to viability and valuation.
Topics
- Unit economics fundamentals
- Gross margin and contribution margin
- Cohort analysis and retention curves
- North Star metrics and operating dashboards
- Burn rate and runway management
- Connecting metrics to valuation
Frameworks
- Unit Economics
- Cohort Analysis
- North Star Framework
30Project Management for InnovationLead innovation projects with the right balance of structure and agility.Details
Overview
Innovation projects need different management than operational projects.
This course teaches when and how to apply traditional vs. agile approaches, how to structure governance, manage uncertainty, and translate strategy into execution. Includes templates and tools used in real corporate projects.
Topics
- Project types
- Choosing methodology
- Governance for innovation projects
- Stage-gates and decision points
- Managing uncertainty and ambiguity
- From strategy to execution
Frameworks
- Stage-Gate
- Agile/Scrum
- Hybrid PM
31Networking and Team DynamicsBuild essential networking skills and team dynamics through interactive practice.Details
Overview
A dynamic course designed to equip participants with essential networking skills and team dynamics through hands-on, interactive experiences focused on innovation and creativity.
Build and maintain professional relationships, engage in networking scenarios, and foster strong team connections.
Topics
- Overview of networking principles
- Mastering quick connections
- Engaging in meaningful dialogues
- Creativity in networking
- Insights on collaborative branding
Frameworks
- Networking Map
- 6 Degrees of Separation
- Collaborative Branding
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Based in Madrid. Working across Latin America, Europe and the GCC, in English and Spanish.